Sherry Moore


Looking to provide a more enjoyable life and a “larger world” for her active dog, Sherry began her relationship with TMD back in 2002 by training her (then) dog Ruger and never looked back.

When the time came to add a dog to their household again, Sherry and her husband didn’t hesitate to train with TMD again in 2015 with their black lab Otto.

At that time, Sherry was working as a Veterinary Asst./Training Manager at a local animal hospital while attending Clarke University to obtain a Master of Business Administration.

Her goal was to find a career that blended her love for animals and passion to help make a business prosper. While talking with Robin, a mutual desire for filling this type of position arose and when offered a position of General Manager, Sherry knew it was a position she couldn’t pass up! After five years as General Manager, Sherry was given the opportunity to purchase That’s My Dog! and became the owner as of January, 2022. She is honored to be the owner of this amazing company and lead this high quality team. She is excited about all the great things in store for TMD as it continues to grow!

Outside of being the Owner/Manager of TMD, you will find Sherry enjoying the great outdoors with her husband, Robert, and their dog, Otto, by camping, hiking, canoeing and so much more!

Bachelor of Science Degree, UW-Stevens Point, 2001
Master of Business Administration, Clarke University, 2016

Kat Marner

Office Manager

Kat has been surrounded with dogs most of her life, getting her first family dog at the young age of three, and adopting her first rescue dog in 2007, just after graduating high-school. She has always felt that working with animals brought purpose and passion into her life and has enjoyed working previously at pet hospitals, boarding kennels, and pet supply stores. Kat is also involved in working to help rescue and place homeless dogs. She works closely with a local rescue, Homeward Bound Siberian Husky Rescue, as a foster. She has frequently found inspiration in her personal foster dogs, thoroughly appreciating their ability to live in the present moment.

Kat joined TMD as our Office Manager in July 2018 and has been a very valuable addition! Besides keeping busy at TMD, Kat is also a yoga teacher, who completed her certification locally in Dubuque at B-1 Yoga studio.

Kat feels fortunate to live this life of fulfillment right here and Dubuque with her son, her rescue dogs, several cats, and a bearded dragon!

Madeline MacFarlane

Marketing Manager

Madeline has been a part of the That’s My Dog! family since the company’s inception in 1998. Being Robin’s daughter, Maddie grew up helping with kennel chores, group classes, and any other odd jobs she could manage. She has always been heavily involved in the business, having shown an interest and love for dogs and the training process from a young age.

As the years went on, Maddie continued her work with TMD. She created her own small business in 2006, “Mad-Hatter’s” making dog toys and bandanas to sell through TMD and during training events. After she completed the E-Cademy program in 2009, Maddie began more dog training work at That’s My Dog!, and she has joined Robin for seminars traveling across North America as her training assistant.

After the completion of her Master’s Degree in 2019, Maddie accepted a full-time position with That’s My Dog! as their Marketing Manager. Using her years of photography and design experience, she enjoys the creativity of this position in creating content to help the business grow and thrive.

Bachelor of Science – Mass Communications l St. Cloud State University l 2017
Master of Science – Sports Management l St. Cloud State University l 2019
E-Cademy Certification l That’s My Dog! l 2009


Amanda Hilby

Dog Trainer

Amanda has always been inspired by her interest in helping people have a dog that they can enjoy without the worry of bad behavior.

Amanda graduated from UW- Platteville with a degree in Biology and Geography. While attending UW- Platteville Robin gave a presentation in her Mammalogy class and intrigued her with her dog training philosophies, ultimately becoming a driving force to pursue her career in the dog training industry. With her passion supported by working and training with her family dogs she decided to use that passion and work under Robin to continue her on-going education and build her dog training skill-set.

Amanda Teutschmann is a dog training professional who is goal oriented and determined to support her love for dogs and fulfill their lives, as well as the owners, to support a long happy life together.

Biology and Geography Degree | UW-Platteville | 2012
E-Cademy Certification | That’s my Dog! | 2014

Taylor Emrath

Dog Trainer

Taylor first began working at That’s My Dog in 2016 as a kennel hand while attending UW – Platteville with the intention of becoming a veterinarian. After seeing the amount of difference formal training could make for a dog and their owner, she knew she wanted her career path to change.

After graduating with a degree in Animal Science she began her journey as a dog trainer. She added her first dog to her life in 2018, a black lab named Opal. Taylor continues to advance her knowledge of dog training by studying with a variety of trainers and attending workshops. When she’s not playing with dogs she enjoys traveling back to her hometown to spend time with her family.

Taylor was also a collegiate athlete. Her dedication to the game of softball has continued on through volunteering to assist a local high school team. Taylor feels very fortunate to enjoy her various passions in life by working with dogs, pet owners, and athletes!

Animal Science Degree | UW-Platteville | 2018

Jessica Wessel

Doggy Day Camp Manager

Jessica began her adventure at That’s My Dog in 2016 as a kennel and daycare assistant. After spending a couple years working closely with the boarding and day care dogs, gaining experience in assistant training and teaching, her journey has led her into the position of That’s My Dog’s doggy day camp manager.

Jessica enjoys staying active and always being on the go! As the day camp manager, Jessica becomes very close to the camp dogs and loves doing activities that each individual dog enjoys, whether that’s playing games, hiking, trick training, swimming, obedience and handling work, some agility and parkour activities, and many other activities. Each dog is an individual, and getting to understand each dog’s personality and likes is Jessica’s speciality.

Jessica spends her free time outside whenever she has the chance. With her two border collies, Fidget and Rue, always tagging along, she can be found hiking, biking, camping, kayaking, fishing, mushroom foraging, and traveling. She also dabbles in photography and loves reading a good book.


Robin MacFarlane


Back in 1994, Robin made the decision to help create change in the lives of dogs and their owners. While working full time as a vet tech, she began teaching classes and instructing dog owners as a part time pursuit. After a life altering event in the fall of 1997, she decided that training was her true passion and went full time into the profession. She launched That’s My Dog! in May of 1998.

Through the years, Robin’s work has led her to travel across North America and abroad teaching pet professionals, K9 handlers, and private pet owners.

Her expertise in electronic training collars has helped thousands of people increase their dog’s performance and off-leash reliability while decreasing behavior problems ranging from OCD to aggression issues.

Robin possesses the ability to ‘read’ dogs and formulate techniques for them as individuals. Through patient instruction, Robin focuses attention on what her clients want rather than what they wish to avoid in terms of their dog’s behaviors, and this makes Robin stand out in the dog training industry.

After a rewarding 24 year run at the helm of That’s My Dog!, Robin sold the business to the current owner, Sherry Moore, to provide more time to travel to continue to help dog owners and other professional trainers throughout the country.

Robin is a sought-after expert dog behavior specialist in the dog training industry and That’s My Dog! is fortunate to have her as a guiding mentor now and in the future!

You can read Robin’s full bio here!

Past Director, IACP (International Association of Canine Professionals)
Past Conference Chair, IACP
American Kennel Club, Canine Good Citizen Evaluator #9431
American Red Cross Animal First Aid Instructor
Professional Member IACP (P#1046) & IACP CDT (Certified Dog Trainer)
Professional Member, National K9 Dog Trainers Association
Dogtra Company Pro Staff Trainer & Consultant